3AW is a Melbourne institution because we break news and make news. Stories from our programs often become front-page news for the morning newspapers and footage for the evening television news.
Our program philosophy at 3AW is to be topical, informative, authoritative, interesting and entertaining. In order to achieve this, all of our presenters are encouraged to express their opinion on a variety of issues.
In fact, market research clearly indicates that listeners expect our personalities to say what they think: furthermore, many listeners have commented that this is one of the real strengths of 3AW.
