TermSure sells fixed-rate term insurance that can be assigned to cover the mortgage on the death of the policy holder.
As the mortgage balance declines, residual insurance benefit goes to the insured person's other beneficiaries.
"On average, our rates are 35 to 45 per cent lower," says Kinlin.
TermSure relies on 14 different Canadian life insurers to underwrite its policies.
While most of the company's customers have been in the London area, the firm sells term insurance across the country over the Internet.
