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Brunos Supermarkets is a regional chain and a natural fit with Ahold, creating opportunities for Ahold to serve customers in the Southern region of the United States. The company adds supermarkets to Ahold in a number of new areas in the South, particularly in Alabama, Mississippi and Northern Florida. Ahold estimates that total synergies from the transaction will be approximately USD 35 million in the first full year of combined operations, increasing to USD 50 million in the third year. In addition, Brunos Supermarkets has considerable opportunities for growth in Southeastern USA. Headquartered in Birmingham, Alabama, Brunos Supermarkets currently employs approximately 14,000 people.
