TV Interactive, an eq group plc company, is an international leader in the production and distribution of educational, healthcare related television and Web content. Founded in 1995, TVI was the world's first independent television production company to fully integrate the power of Web broadcasting with original television programming. TVI's award-winning productions include the "Healthy Solutions" television series, now in its seventh season and "Family and Home," a new series providing information on healthy lifestyle. The "Healthy Solutions" series hosted by Emmy-winning actress, Mariette Hartley, explores the latest advances in healthcare, disease management and medical news. Each half-hour television show is broadcast to millions of households nationwide to help viewers make well-informed decisions for themselves and their loved ones. Every segment is available for viewing on the Internet in streaming video on each of the show's Web sites, healthysolutions.tv and familyandhome.tv as well as tvi.net. Stories can also be viewed on personal digital assistants (PDAs) through a partnership with Mazingo.net.
In addition to broadcast on the show, each segment is reformatted into a Video News Release (VNR) through the company's Vwire subsidiary. Every VNR is distributed via satellite to over 750 domestic television stations in 211 markets, providing newsrooms with health related content for news broadcasts. The Vwire.com site provides news producers and reporters with a dynamic resource for news stories 24/7. In February 2002, TVI launched its Direct Response service called, Patient interaction (Pi). Pi was created to offer TVI's pharmaceutical clients a suite of integrated communications services designed to support patient recruitment for clinical drug studies. The Pi group utilizes sophisticated market research and patient profiling tools to inform the production of direct response messaging and media placement.
