Anthem was founded in 1997 as a strategic consultancy focused on helping clients acquire, retain and grow profitable customer relationships through integrated Database Marketing and Relationship Marketing services.
Anthem's approach to building profitable customer relationships is based on the belief that you have to start with the basics, leveraging intrinsic customer knowledge and internal capabilities, then build on your successes, developing strategies and making investments that make sense operationally and financially. From a full customer strategy initiative to a simple customer profile, Anthem employs current best practices to help you close the real world - ideal world gap.
