Fit Beyond 40 is a leading company in lifestyle fitness coaching, a new approach to helping people achieve their dreams, which starts with looking and feeling your best. Lifestyle fitness is a way to get and stay fit by incorporating a positive and healthy relationship with exercise, food and dreams. The result is improved health, fitness, weight level and self confidence.
The company was founded in 2003 by Alice Greene, a fitness enthusiast over 40, who struggled with exercise consistency, weight fluctuations, and joint pain. After years of working with personal trainers, going to gyms, and suffering from exercise-related injuries, she determined that there had to be a better way.
The vision for Fit Beyond 40 is based on what is missing in most exercise and eating programs - feeling understood and getting the support and information needed to take ownership of what works best for each individual. Everyone is different and lives are chaotic. There is a need and desire by many people to have a way to get in shape on their own time, at their own pace and doing what they enjoy most. But few can do it on their own without some accountability support, expert guidance and help making lifestyle changes.
Our mission is to help people change their relationship with food and exercise, so they have a positive experience and easily incorporate regular exercise and better eating into their daily lives. We help people create enjoyable and feasible routines they can do on their own and at their own pace. We also help people overcome the daily obstacles and limiting thoughts that get in the way of making progress and following their dreams.
Fit Beyond 40 combines the power of lifestyle and dream coaching with the principles of personal training, physical therapy, nutrition and balanced eating.
