Focus Films is a leading independent feature film development and production company founded in 1982 by David Pupkewitz and Marsha Levin. The London-based company's early successes with TV documentaries and dramas preceded its transition to feature films in the 1990s. During the past 2 years, Focus Films has strengthened its executive team. This has enabled the company to launch a separate investment division to finance development and production of both its own and other companies' feature films, ideally in a budget range of $5 million to $25 million. The company is also in the process of establishing Chilla Productions, a new label for producing thrillers with budgets below $5 million. Focus Films has an international scope with operations spanning both the European and US markets, and recently also the Asian market.
Chinimble Lore is a film development/production company based in Central New York. We believe that movies should give viewers a reprieve from the real world - not beat them over the head with it. For so long, movies have been looked at in two different ways - either commercial or artistic. Commercial movies are often seen as "sell outs" by the art house viewers and the art films are often seen as preachy or unnecessarily weird by those who prefer mainstream films. At Chinimble Lore, we strive to bridge the gap by making movies that are both commercially viable and artistically satisfying for both the makers and viewers of our films. We believe that the heart of this endeavor starts with solid scripts that tell intriguing stories with compelling characters. From there, it is a matter of execution with the attention to detail and fine handling that you find in many of the art films. Commercial viability meets artistic expression. Entertainment is the key.
In June of 2000, Wovie made the leap. The gaping distance separating online businesses from potential market share was an irresistible invitation to the company's forward-thinking founders. Strategic Director, Marilyn Freeman, and Creative Director, Anne de Marcken, saw an opportunity to introduce the "New Economy" to an old idea - entertainment - and in the process to transform media. Looking for an alternative to traditional film development and production, Freeman and de Marcken drew on their multi-faceted backgrounds in film, television, writing, interactive technologies and design as well as a shared passion for innovation to explore a synthesis of filmmaking and the Internet. The result - wovies - movies made for the web. "Wovie is actually the name we gave a shift in attitude," muses Freeman. "We went from waiting and wondering who would make our ideas reality to just digging in and doing it ourselves." Commissioned at the end of 1999, "A Word with Index & The Bird" made its debut in January 2000. The first episodic wovie, it capitalizes on all the defining strengths of this aggregate medium - the compelling nature of narrative structure, an accessible, short format, the ease of use afforded by web-optimized technologies, and the strategic value of audience appeal. "The reaction to our initial wovie inspired the creation of the company," recalls Freeman. In June 2000, Wovie incorporated, formalizing Freeman and de Marcken's vision of a fast-paced, pared-down, web-optimized studio. Assembling a lean, start-up-minded crew, they began developing innovative web environments to house the rich media content they were generating. The studio also expanded their consultation services, helping companies with an online presence formulate web strategies that incorporate entertainment. Freeman finds herself reminding clients to look off the Web to understand their market. "Audiences have a sophisticated media palate, " she says. "We watch television, we go to the movies, we relate to the pace set by music videos…we are barraged with and have come to expect high-impact media images." Recognizing that businesses need innovative ways to reach both new and established markets and also that audiences are always looking for smarter, more personally relevant entertainment, Wovie serves both sides of this equation. "For us," comments de Marcken, "Wovie is the ideal blend of form and function - it pushes us. At first we were looking for a way to be able to be artists, filmmakers - we were pushing the market to find the secret entrance. Now, the market is pushing us, demanding that we stay creative, stay productive." Based 60 miles from Seattle in the talent-rich city of Olympia, the staff of film producers, directors, writers, animators, researchers and technicians continues to approach projects much in the way of a traditional film studio. In doing so, the forward-thinking company has geometrically expanded the potential of the web to create engaging, interactive environments.
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