KAAL worked with PIA to develop and refine its Workers Comp market strategy, and carry out its implementation. To begin, in 2000, KAAL held the first of many focus groups throughout the state of Ohio, to find out more about how insurance agents (the sales force) viewed the PIA Workers Comp plan.
Following the focus groups, KAAL met with the PIA board to keep them abreast of the findings, and to brief them on how the findings would be applied to the 2001 sales cycle. KAAL and PIA also created a Workers Comp task force, to meet monthly to tackle the implementation of the newly created Workers Comp strategies.
