ELCO is a well-known niche marketer. In years past it pioneered products such as polio and cancer indemnification plans as well as various specialized life programs. For more than twenty years it has concentrated on developing plans to provide seniors with solutions to estate and survival problems. But it also has policies for every age group. An ability to create new products quickly has always been a big plus for its agency department as well as established marketers seeking a worthy partner for a new venture.
